![]() ![]() Robert lives on Florida’s east coast with his wife of 14 years and two dogs. “I believe in putting people ahead of business, obsessing over details, taking risks, working hard, and giving back.” Robert is also an award-winning public speaker who has keynoted conferences for world-renowned companies including Ford Motor, Adobe, TD Ameritrade, and Prudential. He has authored three books - two of which were bestsellers - and written about marketing for many national publications and financial industry journals including Forbes, INC Magazine, The Wall Street Journal, FOX Business, The Huffington Post, Business Insider, Investment News, Financial Planning, Wealth Management, ThinkAdvisor, Investment Advisor, Registered Rep, and many more. Robert has received numerous awards for his work including the INC 500, INC 5,000, Agency 100, Power 30 Under 30, and others. Along the way, he served as Vice President for Fross & Fross Financial, Vice President of Marketing for Cebert Wealth Management Group, and Director of Business Development for Ford Motor Company. Prior to founding Snappy Kraken with Angel and Brad, Robert was co-founder and COO for Platinum Advisor Strategies where he grew company sales over 6,000% between 20. This track record is something I am very proud of and that requires support from a diverse team of designers, developers, marketers, writers and project managers. On average, my work has driven annual growth of 609% per year for the organizations I have operated or supported. “It has been my privilege to serve solo advisers, growing practices, RIAs, family offices, BDs, GAs, BGAs, custodians, investment companies, and insurance companies. He excels at leading specialized teams, engineering financial marketing programs, and managing complex projects. Robert possesses a unique blend of sales, marketing, and creative ability paired with financial industry experience. Robert Sofia is one of three founders and serves as Chief Executive Officer, overseeing the company’s strategic direction and enterprise relationships. ROBERT SOFIA Chief Executive Officer & Co-founder He loves techie gadgets, music, and movies…but he’s an obsessive freak when it comes to books. He resides mostly in Airbnb rentals near good food and large bodies of water. But who has the time for that, especially if you’re running your own practice or serving clients? That’s why we built Snappy Kraken.”Īngel is practically a nomad. You have to sweat upfront and be deliberate about all of the moving parts. “Marketing isn’t about one-off attempts at getting attention. Along the way, Angel has served as a digital marketer and Director of Marketing for a financial marketing company. Prior to founding Snappy Kraken with Robert and Brad, Angel was co-owner and founder of a digital agency which provided small businesses with website redesigns and marketing strategy. And it reminds us that we have an obligation to inspire an audience and include them in the fun.” There are a couple huge benefits to thinking this way: First, it keeps our ego in check so we can collaborate easily and create something bigger than any of us could do on our own. We play our individual instruments, and we play well together. Angel spends a big part of his days connecting the different pieces of marketing campaigns and collaborating with his team. His big focus is in copywriting, marketing strategy, content creation, and product development. Gonzalez is one of three founders and currently serves as Chief Marketing Officer for Snappy Kraken, overseeing the company’s brand, voice and content strategy. ANGEL GONZALEZ Chief Marketing Officer & Co-founderĪngel D. ![]()
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